Post by account_disabled on Mar 6, 2024 12:50:38 GMT 8
(BTW: We’re going to update the data with 2009 data soon) Takeaway: This is also a good weeding ground to see who has the real fortitude to stay committed to the conversation. There’s nothing worse than engaging customers in any location then walking away. Type Five: Everyone Is Encouraged To Be Involved Some companies that have active employees in the social sphere can benefit from having every employee involved. Sun, HP, IBM, are tech companies that encourage their employees to get involved. They have guidelines, some strategy, and some resources to encourage this behavior.
Take Best Buy for example, that Indonesia Telegram Number Data even has a “CMS” system called Connect that let’s verified employees tweet on behalf of the corporate Twitter account. As a result, all employees become an army in the social sphere –the goal? to reach with customers in as many touchpoints as possible. This is similar to: Teaching employees to sell, evangelize, products and the brand to friends, family, and strangers Upside: Empowering the entire workforce, a collective voice and scale. Downsides: This could create confusion in messaging and a unified customer experience. Employess could become confused as personal and work content could be mixed, and legal ramifications from the mixture of work and personal.
Takeaway: This is ultimately going to be the future, but having a free for all isn’t an excuse for having a strategy, guidelines, and resources to support the brand and employees. Culture impacts how companies choose So which model is right for your brand? It really depends on your industry, culture, and employee behavior. While many companies may select the third or fourth in the next few years, in the long run –as Generation Y enters into the workforce, it’s undeniable that the fifth model where everyone is a participant of some form is most likely. Update: Hutch Carpenter, who I’ve met and really enjoy is thinking way ahead of me. He’s graphed out a similar way of thinking about this, in fact, he sees the same exact 5 types. I didn’t copy him, swear.
Take Best Buy for example, that Indonesia Telegram Number Data even has a “CMS” system called Connect that let’s verified employees tweet on behalf of the corporate Twitter account. As a result, all employees become an army in the social sphere –the goal? to reach with customers in as many touchpoints as possible. This is similar to: Teaching employees to sell, evangelize, products and the brand to friends, family, and strangers Upside: Empowering the entire workforce, a collective voice and scale. Downsides: This could create confusion in messaging and a unified customer experience. Employess could become confused as personal and work content could be mixed, and legal ramifications from the mixture of work and personal.
Takeaway: This is ultimately going to be the future, but having a free for all isn’t an excuse for having a strategy, guidelines, and resources to support the brand and employees. Culture impacts how companies choose So which model is right for your brand? It really depends on your industry, culture, and employee behavior. While many companies may select the third or fourth in the next few years, in the long run –as Generation Y enters into the workforce, it’s undeniable that the fifth model where everyone is a participant of some form is most likely. Update: Hutch Carpenter, who I’ve met and really enjoy is thinking way ahead of me. He’s graphed out a similar way of thinking about this, in fact, he sees the same exact 5 types. I didn’t copy him, swear.